“It’s been challenging in many ways! But we are working our tails off and pivoting, literally on a daily basis, to take advantage of new opportunities and creat...
Billie Eilish has taken the world by storm during the past few years. Fender teams up with the “bad guy” singer for a signature ukulele.
Fender Musical Instrum...
Karl Dustman and Antoinette Follett tell us everything going on at the Percussion Marketing Council (PMC). But they have an announcement to make first.
Althoug...
Retailers who have the marketing sense to understand customer needs, devise a game plan and execute against it should certainly find some level of success, stat...
Craig Merrick didn’t have a background in music when he opened Astro Audio Video and Lighting in 1974. He was, however, driven by a lifelong entrepreneurial spi...
64 Audio’s Jazmin Moreno offers up three words of advice for women planning to work in the pro audio industry: "Go for it."
Jazmin Moreno was recently appointe...
Guitar Center has enlisted the support of musicians from all corners of the music industry to launch its “Make Music” campaign. The campaign features a series o...
