Guitar Center has enlisted the support of musicians from all corners of the music industry to launch its “Make Music” campaign. The campaign features a series of 25 artist videos released on and its YouTube channel starting November 5 and running through December 24. The campaign spotlights a combination of legendary artists, innovative producers, and rising musicians discussing the driving forces behind their creativity and why they make music.

Headlining the series is a video from GRAMMY-winning R&B singer-songwriter and multi-instrumentalist H.E.R. Subsequent videos will feature a range of artists across all music genres, as well as exclusive musical content from a selection of groundbreaking artists.

“The past year has presented many challenges, but it is clear that the importance of music as a means of comfort has become more and more front-and-center,” said Jeannine D’Addario, Guitar Center’s chief marketing and communications officer. “With the ‘Make Music’ campaign, we wanted to get inside the minds of the artists that we all admire and hear from them on what music means to them. We hope that visitors to our website and subscribers to our YouTube channel find a lot of wisdom and joy in these videos leading up to the end of this very stressful, trying year. Every one of these artists has a different perspective, but there is a common thread across all of their testimonials: music is how they express themselves to the world, and it’s an emotional release and a celebration.”

In addition to showcasing musicians and music influencers on its social channels, Guitar Center is asking musicians of all skill levels to share why they make music by creating a video and posting it to social media using the hashtag #WhyWeMakeMusic.

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