Cover

One of the Best Years Ever?

Last year, in our guitar industry update, we declared the “the slow, secret death of the six-string electric,” as alleged in a 2017 Washington Post story, was a...

April 2019 Digital Edition

In April's Guitar Issue, we discuss the more than 5-percent year-over-year increase guitar dollar sales have enjoyed in 2018 and look at why print publishing had such a strong year.

NAMM 2019: The New Class

By Amanda Mullen and Anthony Vargas Each NAMM Show welcomes dozens of first-time exhibitors, from brand-new startups to passion projects for MI industry stal...

March 2019 Digital Edition

COVER STORIES Everything You May Have Missed at The NAMM Show Two NAMM University Breakfast Sessions, press conferences and the She Rocks ...

A Whole New World

An increase is an increase. NAMM reported 115,301 registered attendees for The NAMM Show, 216 more people — or a fraction of a percent increase — compared to la...

Nifty Fifty

Want to get a great cross-section of products being featured at The NAMM Show without having to visit every booth in Anaheim? Not able to attend the show? We ha...

Now is the Time

If you've never attended The NAMM Show before, now is the time to make it to Anaheim next month, explains Joe Lamond, president and CEO of NAMM.

State Your Case

Make the experience better for customers. Offer lessons, rentals and repairs. You’ve probably heard both pieces of advice quite often regarding how to boo...