Karl Dustman and Antoinette Follett tell us everything going on at the Percussion Marketing Council (PMC). But they have an announcement to make first.
Althoug...
Retailers who have the marketing sense to understand customer needs, devise a game plan and execute against it should certainly find some level of success, stat...
Craig Merrick didn’t have a background in music when he opened Astro Audio Video and Lighting in 1974. He was, however, driven by a lifelong entrepreneurial spi...
64 Audio’s Jazmin Moreno offers up three words of advice for women planning to work in the pro audio industry: "Go for it."
Jazmin Moreno was recently appointe...
Guitar Center has enlisted the support of musicians from all corners of the music industry to launch its “Make Music” campaign. The campaign features a series o...
There’s a lot of discussion about what the “new normal” will look like, and if what we’re seeing right now is any indication, it won’t necessarily be an easy run for retail.
