Words

sales_guru

Put Your Customer In The Picture

By Gene Fresco OK, 2012 is here. Let’s do it right this time. Let’s make 2012 the best year we have ever had, in spite of the wailing about how bad the econ...

Don’t Miss A Moment

‘Make It Count’ At The 2012 NAMM Show By Dan Ferrisi When one thinks about January, a few different things are likely to pop into one’s mind. There’s the conc...
How To Get An "A" From My Spy

Three Winners Explain What They Do So Well

By Brian Berk “He’s a joker. He’s a smoker. He’s a midnight ‘toker.’ He gets his loving on the run.” You can also say he’s a nitpicker, a curmudgeon and,...
Fender Select Series

A Fine Selection

Overview: Fender Select Series Guitars, Basses Specifics: The Fender Select series, designed as “select instruments for select individuals,” is composed of...

Guitar Hunting In Gotham

Whenever I’m on a job in New York City, I always stay at the Plaza Hotel. Hey, if it was good enough for Fitzgerald, it’s good enough for me. So, on that partic...

Novation’s Twitch

By Dan Ferrisi When it comes to products making waves and grabbing headlines in the past year, few have drawn wider interest, and earned greater acclaim, than ...
ADJ

Five Minutes With

Alfred Gonzales National Sales Manager, American DJ By Dan FerrisiIf you are part of the music products industry, you know about the Los Angeles CA-based AD...

Order up

By Dan Vedda As I write this, we’ve just passed Black Friday and the much-vaunted Cyber Monday. Reports that sales were slightly higher than expected in the ...

People in Buzz VOLUME 29, No.1

Mighty McNair C. F. Martin & Co. promoted Tim McNair to General Manager, String Division. McNair will oversee the growth of the company’s string business a...