Used instruments have something of a mythical status among musicians. When you watch an interview with Eric Clapton or any number of other famous musicians, the...
Peavey’s first entry into the speaker and sound-reinforcement arena was with its field-replaceable Black Widow speakers. The company continues today with the release of the 1,500-watt RBN 112 speaker enclosures and RBN 215 powered subwoofers.
People choose to visit a physical store; it’s no longer the default option. The shopping environment we create, along with our offering of goods and services, determines whether we make the list and, crucially, how often consumers visit.
This past January’s NAMM Show was, as ever, teeming with attention-getting new instruments and gear that served to reinforce the music products industry’s innov...
In our previous episode, we talked about retailers’ need to engage with customers face to face. To review, we, as humans, are social animals. Tech is amazing, b...
I promised you a tech column, and here it is. Well, sort of….
I’m really the last guy who should talk about productivity. If you want to learn about being pr...
Cassell’s Music
901 N. Maclay
San Fernando CA 91340
818.365.9247
Ed Intagliata,
Owner & Manager
Ed Intagliata recently started his 40th year as the Ow...
Charles Darwin is frequently credited with having coined the phrase “survival of the fittest.” The general idea, of course, is that the creatures that are best ...
“Front and Center,” supplied by the Women’s International Music Network (The WiMN) is a bimonthly column that showcases accomplished women who work in the music...
Think about the companies that you love. Are you a diehard Diet Coke drinker? Do you only buy Apple products? Are you a self-proclaimed Levi’s addict? When you ...
