Words

Strait Shooting

Strait Music Co. Mon. – Fri. 10 a.m. – 7 p.m. Sat. 10 a.m. – 5:30 p.m. Clint Strait, Vice President Clint Strait is the first third-generation member of h...

Keep It 100

Keep it 100. That’s what the cool kids say nowadays when they are saying something that is 100-percent real, unfiltered, sometimes brutal, truth. If you haven’t...

Word of Mouth Is Still Important

You can read a thousand articles — from content-lite bullet points to detailed, long reads — about advertising in this always-on, socially intense, tech-enabled...

You Get What You Give

In several past columns, I’ve written about various aspects of the Summer NAMM Show, and why I think it’s still a viable avenue by which to learn about new prod...
Summer-NAMM

Making Summer NAMM Wallet-Friendly

In talking with other small music store owners, someone will usually ask “Do you go to NAMM?” The answer frequently includes some variation of “No, it costs too...