The Chief finally caved in. It had seemed like I could only score assignments under cold and cloudy conditions, but I cheered when The Chief gave me an assignme...
Two things that are important to a sales presentation are humor and metaphors.
Humor eases any tension that can arise in a sales presentation, and a metaphor...
For Howard Gittli, being the Manager of Louisville KY-based Mom’s Music is not just about making a sale. It’s about making a customer and—even more than that—it...
You just opened your e-mail only to see an ad from a big-box or chain store offering the same merchandise to consumers at a lower price than you’re paying for i...
Ben Fargen
Although Fargen Amplification has been operating for about 15 years, the manufacturer of guitar and bass amplifiers, effect pedals and accessorie...
After a few weeks of lying low, I received a call from The Chief.
“Hop in your car and drive into the heart of the desert,” he barked. “I need you to find th...
Virtually every piece I write for The Retailer is enjoyable to work on, inasmuch as I’m writing about music making, an activity that not only is fun and offers ...
Much as we did last month with our April issue cover story titled “Rattle & Strum,” in which we sought the expert analysis of four prominent members of the ...
The main location for All Music Inc. in Plainview NY, on Long Island, is in a precarious position within the area’s retail landscape. Not only are there two S...
I have kept my sales training to the basics because, just like in school, we aren’t able to read until we first learn our ABCs.
There is a lot of psychology ...
