Today’s consumers are digitally connected and socially networked. Before walking into your store, they have already done their homework, especially on items tha...
Music teachers are a key ingredient in the process of nurturing more music makers. It’s critical to their success, whether they are independent contractors ...
Lately, there have been a number of articles published that examine what it takes to develop a successful lessons component within your business. Personally...
By the time this article is published, I will be celebrating my one-year anniversary at Hartland Music. For most of my career, I’ve been on the wholesale side o...
A common theme derived from sessions at the NAMM Show that I attended, or participated in, was building customer engagement. After taking time to let this s...
In the early part of my career in the music products industry, I had the privilege of working for Greg Billings in Milwaukee, selling pianos. It was an inte...
November 1. It might be just another day on your calendar, but, for me, it’s when I begin working on my New Year’s resolutions. The process starts with an a...
Here’s a scenario: Have you ever pulled up a Web site on your smartphone and all you saw was a tiny version of what you would see on your desktop, requiring...
In the early ’80s, I found a book written by Tom Peters entitled “In Search of Excellence.” It offers advice on, and insight into, the art and science of bu...
In today’s competitive market, the process of sourcing vendors effectively to reduce costs is now only the start of the relationship-building and trust-buildi...
