Words

Cruz With Me, Baby

It was on a sunny day that I started my mission in Santa Cruz CA. The Chief had called me and ordered the trip south for guitar pedal investigation. The mission...

Changing Of The ‘Gard’s’

Christy and Daniel Sandt. Gard’s Music was a mainstay of Glendora CA since opening in 1978, delighting the local MI community for generations. Daniel, Christy...

OLD WAYS WON’T OPEN NEW DOORS

A friend recently posted the quote on Facebook: “Old ways won’t open new doors.” The message inspired dozens of likes and comments, with many posting similar ad...

Skill Set

Over the last few months, I’ve been talking about the fact that our real business—or, at least, our business moving forward—is selling not the products but, rat...

2013: A Music Products Odyssey

Trends, Issues And Obstacles That MI Retailers Face As the holidays approach, yet another year in MI retail is winding down. Once again, this year was a mixed ...

Alvarez’s Artist Series Guitars

The Music & Sound Retailer always strives to keep its finger on the pulse of music products industry trends, and one of the most undeniable trends of recent...

Roll Out The Red Carpet

Music & Sound Award Nominees Take The Stage They’ve been called the Oscars of the music products industry. They’ve also been called the highest honor a man...

Add-Ons Add Up

MI Retailers Talk Sales And Merchandising Of Accessories The building blocks that make up a successful independent MI store are a lot smaller than some might...