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New Demographic

By Dan Vedda Last month, I talked about Walt Disney and his relentless focus on the customer experience. I think that his approach can be applied to the ...
AudioBox VSL-Series Interfaces

PreSonus’

AudioBox VSL-Series Interfaces By Dan Ferrisi When it comes to PreSonus Audio Electronics, the Baton Rouge LA-based company specializing in the design and m...

Pro-Audio Powerhouse

An In-Depth Look At A Key MI Market Segment By Dan Ferrisi When considering the scope of the music products industry, one easily zeroes in on guitars, basse...

THE GOOD STUFF

MI Industry Charitable  And Philanthropic Efforts Abound The Good Stuff  Everybody loves a feel-good story: an account of a person who (or a company that),...
NAMM celebrated “Music Monday” at its headquarters in Carlsbad CA

NAMM Celebrates Music Monday In Style

NAMM celebrated “Music Monday” at its headquarters in Carlsbad CA on May 7. Music Monday kicks off NAMM’s annual National Wanna Play Music Week, with nearly...
Sennheiser’s Offer You Can’t Refuse

Sennheiser’s Offer You Can’t Refuse

Sennheiser has announced a mail-in rebate on evolution wireless G3 portable and ENG systems. Consumers can get an ME 2 lavalier ($139.95 value) or HD 429 he...

THE ‘AX’ MAN COMETH

Guitar Manufacturers Share Their Expertise, Observations By Dan Ferrisi When people think about musicianship and music-making in general, it is probably a ...