We are not living in relaxed times. The rapid pace of innovation, the ability for instant—and constant—communication and the regular introduction of “disruptive...
Today’s consumer is accustomed to a “no questions asked” return policy perpetuated by many of the big-box stores. However, musical instrument dealers tend to se...
I’m sorry to say that I missed the Summer NAMM show in Nashville because of health issues.
My cardiologist told me not to go because of breathing issues. I hav...
If you’ve been following the trades, you might be gleefully crowing over the difficulties Guitar Center seems to be having. Although I shed no tears for the rev...
Over the past 12 years, Eastport Music Scene has developed into a mainstay of the Long Island community that shares its name. The store has become “a place mu...
If anyone had asked John and Gail Bruno 10 years ago about their professional plans, owning and operating a musical instrument store would not have likely been ...
I received only one suggestion on how to get customers during the summer “slow” period. I know the reason why, too.
The music business is so competitive thes...
For decades, a driving force behind consumer behavior has been price. “We’ll beat any price!” has blared out at us from TVs, scrolled across our desktops and sp...
Two things that are important to a sales presentation are humor and metaphors.
Humor eases any tension that can arise in a sales presentation, and a metaphor...
For Howard Gittli, being the Manager of Louisville KY-based Mom’s Music is not just about making a sale. It’s about making a customer and—even more than that—it...
