Columns

Words Of Wisdom

“It’s what you learn after you know it all that counts.” Those words were spoken by John R. Wooden. He was an American basketball player and coach, earning the...

A Problem Beneath the Surface

One thing that concerns me about our industry’s future is the mismatch between growing interest and instrument availability, particularly in the school music ...

I Need To Know

The most frustrating aspect of writing a sales training column is not knowing whether my readers apply what I teach them and, thus, increase their sales. I g...

The Center Of It All

Palatka Music Center has been offering a one-stop shop for the 11,000 residents of Palatka FL since opening its doors on October 29, 1979. The store not only of...

Changing Of The ‘Gard’s’

Christy and Daniel Sandt. Gard’s Music was a mainstay of Glendora CA since opening in 1978, delighting the local MI community for generations. Daniel, Christy...

OLD WAYS WON’T OPEN NEW DOORS

A friend recently posted the quote on Facebook: “Old ways won’t open new doors.” The message inspired dozens of likes and comments, with many posting similar ad...

Skill Set

Over the last few months, I’ve been talking about the fact that our real business—or, at least, our business moving forward—is selling not the products but, rat...