Words

Disintermediation

Sometimes, my column is triggered by a news item; often, one specific encounter within our industry is the inspiration. But there are times when little bits of ...

Reunion Blues’ RBX Series Gig Bags

In the last several years, I’ve heard a common refrain from brick-and-mortar music products retailers both large and small: low-price, high-margin items like ac...

SEPTEMBER DIGITAL TABLET EDITION

COVER STORIES Hey Santa! This month and next, The Retailer presents our annual Holiday Sales Guide, showcasing more than 60 products that industry manufac...

Breaking Into The DJ Market

By Nithin Cherian, Marketing Manager, Live Sound, Yamaha Corp. of America Musical instrument retailers often face a common problem: reaching the DJ segment. So...