How do you introduce new products to your clientele? Do you stock new items regularly and prominently pitch them to your customers, or do you hedge your bets an...
Depending on when you’re reading this, the holiday season will soon start or already has begun. With a string of celebrations from Thanksgiving through the end ...
Guitars, drums, pro-audio products and DJ equipment. All are fantastic products that provide an excellent backbone for this magazine. But other products should ...
We’ve talked about customer service recently, and how the concept of “good customer service” varies with the expectations and tastes of individual customers. Re...
Michael Schear didn’t set out to be a music store owner back in 1991, when Antonio Violins opened its doors. By trade, he worked in sales, distributing paper an...
We’ve had our “Made in the USA” feature for several years running now. But this year, it perhaps takes on a new meaning. Tariffs are no longer a “what if?” scen...
Debt. That one word may cause more gastric upheaval than any other word in the English language. It can be simultaneously viewed as a positive building tool and...
Ohio native Kyle Thomas had been playing drums for several years professionally, but in 2016 he decided he couldn’t pass up the opportunity to join D’Addario, w...
The retail industry is changing at a breakneck pace. Online channels and digital services are shaking up shopping and purchasing trends, prompting a newfound em...
Not many things stand the test of time. But count guitars as one of them. Evidence can be found from Fender, which introduced 60th anniversary editions of its J...
