You only have 10 seconds to engage and retain a visitor to your Web site. Today’s Internet-savvy consumer has become very good at assessing a Web site in second...
Although I usually talk about the Community Music Store’s place in our changing industry, I’m always aware that lurking in a dim corner of the music products bu...
I’ve met hundreds of rock stars and country stars, but the most interesting person I ever met was not a musician; he was a master marketeer. His name was Earl “...
Sometimes, my column is triggered by a news item; often, one specific encounter within our industry is the inspiration. But there are times when little bits of ...
In all my travels as a rep, I can’t remember ever talking to a dealer about advertising. I can’t remember the last time I saw a television commercial for an ind...
Loyalty programs, although appearing to be the latest trend, have been around for many years. An early pioneer, S & H Green Stamps, was based on rewarding c...
When I first entered this industry more than 30 years ago, I was struck—and charmed, really—by the adults I encountered who wanted to make music. As a person wh...
Myrna Sislen with the children of the Landfill Harmonic in Cateura, Paraguay.
In the 12 years since Myrna Sislen took over as Owner of Washington DC’s Middl...
Neither Michael Faltin nor his wife, Leslie, dreamed of becoming business owners. He was a band director, musician and former member of the Drum Corps. She earn...
Here you are at the NAMM show again.
Did you know that NAMM is 113 years old?
There was a book published in 2001 called NAMM 100th: A Century of Service t...
