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Nifty Fifty

Want to get a great cross-section of products being featured at The NAMM Show without having to visit every booth in Anaheim? Not able to attend the show? We ha...

Now is the Time

If you've never attended The NAMM Show before, now is the time to make it to Anaheim next month, explains Joe Lamond, president and CEO of NAMM.

State Your Case

Make the experience better for customers. Offer lessons, rentals and repairs. You’ve probably heard both pieces of advice quite often regarding how to boo...

Baker’s Dozen

Guitars, drums, pro-audio products and DJ equipment. All are fantastic products that provide an excellent backbone for this magazine. But other products should ...

November 2018 Digital Edition

COVER STORIES State Your Case All the latest news happening in the bags, cases and accessories segment of MI, crucial for add-on sales at your stores. Ba...

Tariff Talk

We’ve had our “Made in the USA” feature for several years running now. But this year, it perhaps takes on a new meaning. Tariffs are no longer a “what if?” scen...

Drumming to a Different Beat

In many ways, the drum and percussion market is changing. As you will read in this story, YouTube drummers are now what the younger generation looks up to. Elec...

October 2018 Digital Edition

COVER STORIES Drumming to a Different Beat Unlike in the past, new trends are driving the drum and percussion market that could shape the industry for years...