Despite difficult times, accessories, bags and cases manufacturers continue to show strength.
Although the end-user dynamic has shifted, quarantine creativity has boosted the pro-audio market.
The Retailer offers a special tribute to former writer Rebecca Apodaca.
We “get on the bandwagon” with a visit to Bandwagon Music & Repair, which first opened its Nashville doors only four years ago with the goal of making musical instruments.
Taylor Guitar’s Grand Theater (GT) is not simply just a new guitar launch. Instead, it is a new mid-sized platform that utilizes what is sure to be another new Taylor staple: “C”-class bracing architecture.
“It’s been challenging in many ways! But we are working our tails off and pivoting, literally on a daily basis, to take advantage of new opportunities and create different formats of product to respond to musicians’, teachers’ and students’ needs during these challenging times,” says Hal Leonard’s Doug Lady.
Ernie Ball’s Brian Ball not only loves guitars. The former collegiate tennis player is a huge sports fan, including UFC, NFL, NBA and golf.
MI Spy made his/her second in-person visit since the pandemic hit, with a trip to Syracuse, N.Y., at a time when COVID-19 infections were low and the bonechilling cold had yet to rear its ugly head.
One surprising result of the pandemic has been the extent to which inventory has become unavailable, states Allen McBroom.
People still want to play music, and if we can make them aware of our ability to help in that endeavor, we’ll benefit, says Dan Vedda.
Be flexible, be creative and be yourself. These are the three ways to market during a pandemic, reveal Miriam and Mike Risko.