Words

Re-Inventing Necessity

If Necessity is the Mother of Invention, then we have to define Necessity to re-invent our stores. And re-invent them we must, because Necessity IS changing. In...

A Spy Grows In Brooklyn

I was roused from a deep sleep around 4am by a video message from The Chief. I should have known! I had been excited for a day off, but duty calls, and there is...

Some Like It Hot Licks

At the site of a former Frank’s Nursery and Crafts, not far off the main road at the center of Waldorf MD, sits Hot Licks Guitar Shop. The 9,000-square-foot, fu...

A Fallen Angel Shops L.A.

The Chief hadn’t called me in a while, and I was beginning to get suspicious. I had been running with a pretty rough crowd: attorneys; lobbyists; the IRS…you ...

Know what you are selling

Most of us don’t know what we are selling. We think we just sell musical instruments that people ought to buy. We don’t know the true value of what we are s...

Urgency Is A Two-Way Street

We are not living in relaxed times. The rapid pace of innovation, the ability for instant—and constant—communication and the regular introduction of “disruptive...

Zoom’s H6 Handy Recorder

One of the bigger news stories to hit the music products industry over the past few months has been the creation of Zoom North America, a new company formed to ...