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AN Eco-Friendly Approach

One Music Retailer Is Leading The Charge “Going green” is not a trend: it’s an operational way of life that rewards not only the environment, but also the live...

A Christmas Story

For most stores involved in the school music market, October is the month when sanity begins to return. Marching bands are at least up and running, and the B&...

Are You Afraid To Sell?

As I was preparing to write my column, I wondered if there was such a phobia as “the fear of selling.” If there is, you might subtitle it, “the fear of rejectio...

The Power of the Add-On

Examining The Value Proposition Of Accessories, Bags And Cases With 2014 quickly drawing to a close, independent music store owners across the country are look...

November Digital Edition

COVER STORIES The Power Of The Add-On Fluctuations in the economy might affect a customer’s decision to buy large-ticket items like new instruments, but a...

American Values Amid Global Commerce

An American Manufacturer’s Meditation On 21st Century Business Editor’s Note: The writer’s opinions are his own, and should not be construed as reflective of t...

Head Of The Class

Tracy Leenman is not only the proud Owner of Musical Innovations; she also travels the country doing workshops and clinics, conducting, and teaching sessions fo...