Words

Content Is King: Part 1

Every day, we are exposed to ever-growing amounts of media. I’ve touched on this when talking about various mobile and Internet technologies and their impac...

The Mayor Of Rock City

It was two years ago that The Music & Sound Retailer last spoke with Nick Marocco. At the time, Marocco was the Owner of Bluesairmen Guitars, where he and...

Now Hear This!

The postman might always ring twice, but The Chief texts only once. My flashing phone alerted me that my new assignment was in. At first, I thought I was he...
Summer-NAMM-16

Summer NAMM New Product Spotlight

Everybody knows that the NAMM Show in Anaheim is jam packed with product debuts…probably more of them than anyone could count. However, as Summer NAMM regai...

PRS Guitars’ S2 Vela

The guitar segment of the music products market boasts a number of brands whose names have become synonymous with rock ‘n’ roll and musical virtuosity. Few guit...

The Future Starts Now

One thing that any regular reader of this column knows is that I’m often dismayed by the many market opportunities we seem to ignore or marginalize in our quest...

Key Qualities For Success In Sales

By the time this article is published, I will be celebrating my one-year anniversary at Hartland Music. For most of my career, I’ve been on the wholesale side o...