Yamaha Corporation of America (YCA) has appointed Lisa Steele-MacDonald as the company’s Director of Marketing for the Band & Orchestral division. She reports to Garth Gilman, Vice President and General Manager of the Yamaha Band & Orchestral division.
Steele-MacDonald is responsible for promotion and brand management of Yamaha band and orchestral instruments in the U.S. She will ensure that the product lines, education units and sales channels of the Band & Orchestral division communicate the Yamaha brand cohesively across all media, with a particular emphasis on further development of content, digital and social media initiatives.
“The Director of Marketing position for this division occupies a crucial role in promoting Yamaha products and in highlighting the vital role of music education in our industry,” said Gilman. “Given Lisa’s impressive track record, I am confident that she will effectively shine the spotlight on the outstanding value of Yamaha instruments and the longstanding commitment that Yamaha has to music education. We are pleased to welcome her onto our team.”
Steele-MacDonald previously served as Director of Marketing at several enthusiast community-driven companies, including BowTie, Alignent Software and Smarthome where she built high impact, multi-disciplinary teams dedicated to a wide variety of projects. Her areas of expertise include brand strategy and positioning, building strategic partnerships, social media and content marketing, executing integrated marketing programs and delivering promotions/communications campaigns designed to achieve corporate objectives.