“We felt it was important to show our distributors, dealers and, most importantly, our customers where and how we design and make our unique line of instruments. Our Spanish roots, the cradle of the classical and flamenco guitar, are key for the quality and beauty of our products. This new video vividly showcases the passion, care and commitment to quality that goes into the production of our guitars—a commitment that goes back to 1905.”
– Manuel Rodriguez III, CEO
To support the launch of its expanded U.S. sales and marketing program through KMC Music, Manuel Rodriguez Guitars, the world’s second oldest line of guitars, has produced a compelling, six-minute video that takes the viewer through the entire production process of a guitar line known around the world as “Brand Spain.”
According to third-generation CEO Manuel Rodriguez III, the production of the new video also coincides with the recent completion of a substantial factory expansion and remodeling program, which allows an increase in production capacity to meet global growth demand.
“The video details every step of the production process, from the sourcing of raw materials to the stringing of the finished guitars. It really demonstrates the value built into every one of these fine iconic guitars,” commented KMC Music Product Manager Rodney Washburn. According to Washburn, the new Manuel Rodriguez Guitar video has been distributed to all KMC Music dealers to help with in-store presentations to their customers.