Shure introduced the ShurePlus MOTIV Video, a free mobile app designed to integrate the audio performance of the MOTIV product line with video camera functionality, enabling content creators to visually capture important moments without sacrificing audio quality. The iOS application combines audio and video capture with integrated MOTIV microphone control to deliver an intuitive, centralized video application with superior audio. Intended for iOS content creators, including mobile journalists, recording musicians, vloggers and podcasters, theaApp offers on-screen audio metering, improved, uncompressed audio and integrated controls to adjust gain and view audio waveform.

“With the exponential growth of video sharing and recording across digital, mobile, and social media platforms, capturing professional quality audio for video is of the utmost importance,” said Paul Crognale, manager, global marketing, musician and consumer Audio at Shure. “Whether it’s a mobile journalist conducting breaking news interviews in the field, or vloggers capturing video of a concert, sound quality is critical, and the standard iOS video App rarely offers desirable audio clarity. By offering uncompressed audio through ShurePlus MOTIV Video, we’re able to closely represent the original audio source and vastly outperform iOS video recordings.”

According to Shure, the app enables the recording of seamless, clear audio, no matter the occasion. Additionally, the App features in-app gain control for moment-to-moment adjustments, on-screen metering for continual audio quality maintenance, and standard video controls for integrated management of visual display.

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