The Music Experience (TME) today announced a new collaboration with American Musical Supply, naming the online retailer the “official retail partner” of the experiential event marketing company. The partnership, which kicks off at Louder Than Life in Louisville, Ky., on Sept. 23-26 and Welcome to Rockville in Daytona Beach, Fla. on Nov. 11-14, pairs unique programming and instrument test-drives with an all-new onsite purchasing experience.

TME’s and American Musical Supply’s mobile event space offers opportunities for patrons to engage with brand representatives and play their favorite musical instruments in an interactive, judgement-free festival environment. Concertgoers can also purchase fretted instruments, accessories, production equipment and more using American Musical Supply’s portable point-of-sale technology, flexible financing options and quick shipping through four fulfillment centers across the U.S.

The Music Experience and American Musical Supply’s mobile event space.

TME and American Musical Supply’s shared interest in making music economically and emotionally accessible for new and existing players made the relationship a no-brainer, especially when it came to engaging younger musicians.

“Every person in the MI industry respects American Musical Supply,” said Squiggy DiGiacomo, Chief Vision Officer of The Music Experience. “They have so many differentiators that I have been drawn to for many years. For a partnership, it comes down to the synergy between human beings. You cannot fake or buy synergy, and American Musical Supply will help us bring that musical spirit and human connection to a whole new audience.”

“We are excited to bring on the road and couldn’t have found a better partner with the Music Experience,” said Greg Goldberg, customer experience manager at American Musical Supply. “We both share the same goal of bringing musical instruments to the people and are looking forward to our future partnership.”

TME and American Musical Supply will offer additional activities to further inspire concertgoers, including giveaways, shredding contests, and expanded brand activations from ESP, Korg and others. The booth will also feature TME’s signature Student Experience, a series of panel discussions with artists and industry professionals designed to encourage the pursuit of music business careers. Both four-day festivals attract an average of 45 thousand attendees annually.

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