COVER STORIES
The Beat Will Go On
Despite the uncertainty caused by COVID-19, percussion manufacturers see a bright future.
Market Place
The Retailer gets the MI industry’s take on two hot-button topics.
FEATURES
Music & Sound Award Manufacturer Division For Your Consideration
Special to the Retailer
In these times of global crisis, when the economic future for many retailers seems uncertain, MI and pro-sound retailers can be sure of at least one thing: The at-home recording market has exploded.
Special to the Retailer
Retailers who have the marketing sense to understand customer needs, devise a game plan and execute against it should certainly find some level of success, states Richard Ngo-Tran.
Shine a Light
Craig Merrick didn’t have a background in music when he opened Astro Audio Video and Lighting in 1974. He was, however, driven by a lifelong entrepreneurial spirit and a thirst for knowledge.
Under the Hood
Billie Eilish has taken the world by storm during the past few years. Fender teams up with the “bad guy” singer for a signature ukulele
INTERVIEWS
Five Minutes With
Karl Dustman and Antoinette Follett tell us everything going on at the Percussion Marketing Council. But they have an announcement to make first.
Making Waves
64 Audio’s Jazmin Moreno offers up three words of advice for women planning to work in the pro audio industry: “Go for it.”
The Final Note
Bryan Bradley, Group One Ltd. president, offers up a who’s who of mentors in the MI industry: Blake Augsburger, Gene Joly, Jack Kelly and Morty Manus.
MISSION REPORT
MI Spy
MI Spy concludes his/her trip to the Windy City and declares a winner.
COLUMNS
In the Trenches
Allen McBroom sees post-pandemic rejoicing in the future, certainly good news.
Veddatorial
According to banks, the MI industry is in trouble, states Dan Vedda. But are banks correct?