The Music & Sound Retailer has been very proactive in talking to people across the industry via Zoom chat to discuss everything that’s going on and has been...
There are loads of different ways to engage your audience with content, so many that they may seem hard to keep up with. Supporting a piece of content with another piece is a great way to engage your audience on multiple levels, states Gabriel O’Brien.
There's no doubt that posting social media content regarding your store takes a lot of time and effort. Using a social media management platform is a great answer to this problem.
I know, I’ve been writing a lot about video lately. This is
the third part in this series (which began in the August 2018 issue and
continued in the November 2...
Video marketing is the fastest-growing segment of content and the one most likely to engage viewers. You may have noticed all of the biggest MI retail companies have invested deeply in video for years.
I discovered EarthQuaker Devices (EQD), which are made in Akron, Ohio — practically in my own backyard — at the Summer NAMM Show. A few customers had asked abou...
As I’m writing this it’s barely January and, as we take our first steps into the new year, I wanted to talk a little about 2017 and where we go from here. As I ...
I’ve been in MI retail longer than most people stay in a single job and, while that’s probably not at all an uncommon feat in this industry, I feel like I’ve be...
