That’s the title of my favorite song from Willie Nelson.
I became a fan the minute I heard it.
Well, gang, I’m sorry to say the party is over for me.
T...
As I was preparing to write my column, I wondered if there was such a phobia as “the fear of selling.” If there is, you might subtitle it, “the fear of rejectio...
I’ve met hundreds of rock stars and country stars, but the most interesting person I ever met was not a musician; he was a master marketeer. His name was Earl “...
In all my travels as a rep, I can’t remember ever talking to a dealer about advertising. I can’t remember the last time I saw a television commercial for an ind...
Here you are at the NAMM show again.
Did you know that NAMM is 113 years old?
There was a book published in 2001 called NAMM 100th: A Century of Service t...
When I enlisted in the U.S. Air Force, the recruiter told me I could either go to a technical training school or get OJT. Not knowing what “OJT” was, I asked hi...
Gene Fresco has read more than 500 books on sales, but he can still find books from which to learn something new. If you want to be a successful salesperson, yo...
Too corny? Wrong!
I know some of you think this headline in an ad would be too corny. Hey, maybe you’re right. However, if you want to appeal to the emotion of...
“It’s what you learn after you know it all that counts.”
Those words were spoken by John R. Wooden. He was an American basketball player and coach, earning the...
