Sweetwater launched Guitar Gallery 2.0, an upgraded and feature-enhanced version of its Guitar Gallery online guitar search function. This feature, at www.sweetwater.com, allows customers to search and browse thousands of guitars by viewing high-resolution photos of almost every guitar in Sweetwater’s warehouse. Product pages include as many as 10 different photos of the same guitar, including guitar case photos, and allow the customer to purchase individual guitars by serial number. Each guitar is first thoroughly evaluated through Sweetwater’s 55-point evaluation process, performed by a team of guitar technicians; then, it goes into a studio, where the photos are taken. The site is searchable by color, type of pickup, body style and even what type of tonewoods are used on the guitar. Results can be filtered to match any budget.

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