Gabriel O'Brien

Video Didn’t Kill the MI Star

Video marketing is the fastest-growing segment of content and the one most likely to engage viewers. You may have noticed all of the biggest MI retail companies have invested deeply in video for years.

Make It Count

As I’m writing this it’s barely January and, as we take our first steps into the new year, I wanted to talk a little about 2017 and where we go from here. As I ...

Stocking Stuffers

I’ve been in MI retail longer than most people stay in a single job and, while that’s probably not at all an uncommon feat in this industry, I feel like I’ve be...

Communication Breakdown

I’ve been thinking a lot lately about information. We live in the information age. We have the internet, computers, smartphones, social media, 24-hour news, ema...

The Importance of Education

In the April 2015 issue of the Music & Sound Retailer, I talked about user reviews and how bad customer service experiences in stores have led to the breakd...