Zzounds partnered with Korg to host its fourth Brew Music event at the Lagunitas tap room in Chicago. Brew Music, which started in November 2016, has evolved into a growing music campaign, partnering Korg’s synth line with a popular brewery. About 150 synth and beer enthusiasts attended the most recent Brew Music at Lagunitas, with all proceeds going to Foundations of Music, a not-for-profit organization that provides students with music education in Chicago.
“Our crew had an excellent time partnering with Korg and all the event attendees who came by for some fun at the Lagunitas brewery,” said Billy Pirie, brand marketing manager for Zzounds. “Grass roots events like these remind us all how important it is to connect with the music community, as they’re the ones who help propel the artistry and ideas forward that inspire us all to create.”
More than $1,000 was raised throughout the night to help support the local initiative to fund music programs in schools across the city. Foundations of Music offer classes that include general music or more specific practices like songwriting and production. Honorary board members include Rick Nielson of Cheap Trick, Buddy Guy and singer/songwriter Andrew Bird.