Words

READ, DAMN IT, READ!

Gene Fresco has read more than 500 books on sales, but he can still find books from which to learn something new. If you want to be a successful salesperson, yo...

Commitment To Leadership

Crucial to the success of the environment-of-ideas approach that Dan Vedda has recently been espousing is another element he thinks of as a “commitment to leade...

Pat Bovenizer

Vice President, Peterson Electro-Musical Products It’s a refreshing change of pace to speak to Pat Bovenizer, Vice President of Peterson Electro-Musical Produc...

Acoustic Guitar Sales Are On Fire

What sells better at MI stores: acoustic guitars or electrics? It’s an age-old battle in the music products industry, and the pendulum tends to swing back and f...

MI Spy Scores the ‘Triple Crown’

Usually, The Chief, cantankerous though he is, at least restricts our intrepid Spy’s mission to just a single city, within a single state. Well, he must have be...

‘Riffing’ With Guitar Makers

Manufacturers Talk Electric vs. Acoustic, Selling Through and More Here, The Retailer asks manufacturers—both large and small, and whether electric- or acous...
article placeholder

KMC Music Hosts Top Retailers

KMC Music invited 13 of its top drum and percussion retailers from across the country to participate in a hands-on presentation with representatives from Gret...