Words

Word of Mouth Is Still Important

You can read a thousand articles — from content-lite bullet points to detailed, long reads — about advertising in this always-on, socially intense, tech-enabled...

You Get What You Give

In several past columns, I’ve written about various aspects of the Summer NAMM Show, and why I think it’s still a viable avenue by which to learn about new prod...
Summer-NAMM

Making Summer NAMM Wallet-Friendly

In talking with other small music store owners, someone will usually ask “Do you go to NAMM?” The answer frequently includes some variation of “No, it costs too...

The Greatest Gift of All

The holiday season is fast approaching, and visions of stampeding streams of spendthrift shoppers are dancing in store owners’ heads. But, if you want to really...

Taking The High Road

I like to think of myself as a pretty durable guy. Nothing frightens me, outside of extreme heights and unexpected snake discoveries. I’m in good health, I don’...

Brotherly Love in Philadelphia?

I’m a spy. No, not just MI Spy. I actually am a real spy. I just haven’t worked in a while. For months now, I’ve been sitting at home waiting for the burner pho...

DJing in the Digital Age

As electronic music continues to dance its way to the top of the charts, so too does it remain a strong element of MI sales in stores across the country. The Mu...