Resolutions-signBy David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions

The arrival of 2013 brings a fresh start with wonderful possibilities. Many people make resolutions that focus on personal goals, such as losing weight, quitting smoking, etc. Although it’s a great time to take steps to improve the quality of your life, why not also take the same approach to improve your online business?
Whether you’re selling online or not, it’s crucial to engage with more people and streamline how they communicate with, and buy from, you. Now is the time to assess how successful the previous year was for your online presence and to set goals to improve your effectiveness. Follow these e-commerce resolutions to guide you through this process.

Resolution 1:  
Assess Your Current Web Site
Does your Web site portray your business accurately? What does it do right? What is wrong with it? Does it look dated? In addition to asking yourself these questions, look to others for their assessment. Collect their responses and discuss the reasons for their answers. Make a concise, manageable list of the items on which you absolutely must work.

Resolution 2: 
Tell A Better Story
Use your Web site as a platform to share what makes your store special. Develop a page for each department and update it monthly. Create videos to connect to, and communicate with, your visitors in a more personal manner. Make them short and to the point, and don’t use the auto-play function when the page is loaded. This will cause most people to close their browser. Show potential customers what you do, how you do it and the passion you have for helping to create music makers.

Resolution 3:(continue reading)

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