Lost your password?

The Latest

Recent Posts

Sweetwater Files Suit Against Hello Music

Matthew Van Dyke
Sweetwater has filed suit in United States Federal District Court against Hello Music for copying verbatim a large number of images and copy blocks from Sweetwater’s online pages. The abuse is so blatant that the name Sweetwater appears on most pag...

Pivotal Roles

Dan Vedda
It’s very common for a new business to rethink its business model. If the original idea isn’t working—or if a better opportunity appears on the horizon—then the business will “pivot” and redirect its efforts toward the new goal, while using its e...

First-Ever Guitar String Recycling Program Has Launched

Staff
Shure Adds “Great Hall” Exhibit To Corporate Headquarters 29th Annual KMC Music Charity Golf Tournament Tees Off June 6 Alvarez Now Shipping The Blues51 And DeltaOO Deluxe Blizzard Lighting Introduces The Flurry Beam Moving Head She R...

5 Tips For Telling A Better Story

David Hall
A common theme derived from sessions at the NAMM Show that I attended, or participated in, was building customer engagement. After taking time to let this sink in, it occurred to me that there are two sides to doing this. First, it’s crucial to t...

GC Pro To Host Yamaha Montage Synth Demo

Matthew Van Dyke
Guitar Center Professional (GC Pro) is hosting a series of preview demos for the new Yamaha Montage Synth at its Hollywood location (7425 Sunset Blvd., Hollywood CA 90046) on Thursday, March 31, 2016. Building on the legacy of Yamaha’s industry-le...
John and Barbara Bertrand.

A Music Store With Lots Of Class

Michelle Loeb
John and Barbara Bertrand. Bertrand Music Enterprises opened with an eye on the needs of music students in the San Bernardino area and, after three decades of growth and success, it remains a leader in the market and a resource for students and edu...

Brother, Can You Spare A Strat?

MI Spy
If you’re coming from The Chief’s hidden base, surreptitiously nestled in Port Washington NY, and you want to head out east to Suffolk County, your best bet is I-495, also known as the Long Island Expressway or “LIE.” That’s where this mission pi...

Guitar Center Continues To Expand Its Retail Footprint

Staff
Sabian Forges Expanded Partnership With St. Louis Music Guitar Center Opens Store in Moreno Valley CA Zoom North America’s G5n Multi-Effects Processor For Guitarists Mackie’s ProDX Series Of Ultra-Compact Digital Mixers Main Drag Musi...