Music China drew 105,125 visitors to its show earlier this month, a record turnout and a large 15,000 year-over-year increase compared to the 2016 event. Visitors came from 86 countries and regions.
“The new record not only suggests that there is an optimistic feel within Asia’s musical-instrument and music-education market, but also restates the fair as the largest industry trade event within the region,” said Judy Cheung, deputy general manager of Messe Frankfurt (Shanghai) Co. Ltd. “The fair has a great combination in terms of internationalism, professionalism and diversity. Together with unrivalled business exchange throughout entire exhibition halls, a full spectrum of fringe events and exciting live shows, the fair was continuously immersed with music, joy and positive vibes.”
At the show taking place at the Shanghai New International Expo Centre, a total of 2,124 exhibitors from 30 countries and regions assembled in 125,000 square meters of exhibition space.
The fair’s product portfolio covered every aspect of the musical-instrument industry, including pianos, bowed instruments, percussion instruments, woodwind and brass instruments, electronic and electric instruments, music education, sheet music, and many others. In addition, the show also featured 12 international pavilions that enriched the fair’s internationalism, with dedicated areas for Belgium, Bulgaria, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Poland, Spain, Taiwan and the UK.