Music China is returning for its 2021 edition, taking place from Oct. 13 to 16 at the Shanghai New International Expo Centre. Celebrating its 20th anniversary, the fair will encompass a wider variety of Chinese musical instruments while a number of domestic pavilions will also be formed.
Some of the companies exhibiting across 11 halls this year include AKG, Algam, C. Bechstein, Conn-Selmer, Fazioli, Fender, GEWA, Martin, Pearl River, Petrof, Petz, Pioneer DJ, Recording King, Roland, Samick, Schimmel, Seiler, Steinway, Taylor, VHT, Yamaha, Yanagisawa, and many more.

Stated Judy Cheung, deputy general Manager of Messe Frankfurt (HK) Ltd.: “China is one of the promising markets for both local and international companies, especially during the post-pandemic recovery phase. To capture opportunities in the market, many industry players are turning their attention to Music China, where they can find partners to scale up their business in China and across Asia.”

Music China International Business is Back

Business leaders are adopting a positive mindset to stay competitive and deal with the ever-changing business environment. For instance, despite the current travel restrictions, some international companies are making full use of their local Chinese resources and network to seize the business opportunities that Music China has to offer. Meanwhile, they continue to launch new products to meet demand as the market recovers.

“It is a shame that it seems we will be unable to travel to Music China due to COVID-related immigration restrictions. But with our local sales and marketing team in China, we will be fully represented at the show with a fine selection of our products across all of our famous brands such as Bach, Ludwig, Conn, Musser, King and Leblanc. Of course, it would have been nice to also work with our international distributors and business partners from all over the world during Music China 2021, but we are determined to make the best of it by focusing this year on Chinese dealers, artists and consumers,” said Markus Theinert, vice president of Product & International Sales, Conn-Selmer.

Conn-Selmer’s booth will display their new line of fully modular extensions for their Bach Stradivarius Artisan trombone line, as well as new saxophones, trumpets, trombones and clarinets for both students and intermediate players. For Ludwig fans, some never-before-seen novelties will also be showcased.

As innovation grows in importance, a guaranteed way for exhibitors to garner attention for their creativity is at Music China’s New Product Global Launch awards.  Organized since 2018, the awards aim to foster industry development and to encourage both local and overseas exhibitors to take full advantage of exposure on the Music China platform.

This year, participating products will be carefully selected based on innovative concepts, product design, craftsmanship, practicality and unique features. The entries will first be screened and shortlisted before a judging committee comprising of local and overseas industry associations, music educators, professional performers and well-known media will select the 20 best new products. An award ceremony will be held on the first show day, and the winning products will be displayed throughout the four-day event.  Just as with previous editions, the 20 Best New Products are anticipated to gain much attention from onsite buyers and via the show’s promotion and media coverage.

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