The 2020 edition of Music China will take place from Oct. 28 to 31 at the Shanghai New International Expo Centre, confirmed organizer Messe Frankfurt (HK) LTD. “With the ease of anti-coronavirus measures in many parts of the world, businesses across a wide variety of sectors are targeting a resumption of normal economic activities. Music China, Asia’s largest trade fair for musical instruments, will be the last major event of its kind for the last quarter of 2020. A number of the world’s renowned brands have already confirmed their participation at this October’s event, which is expected to play an important role in pulling manufacturers, suppliers, agents, buyers and music enthusiasts back together, to do business and mingle in one of the world’s most vibrant commercial hubs — Shanghai,” stated Messe Frankfurt.

“When the circumstances ease, Music China will play a crucial role in helping speed up a recovery in the musical instruments industry. While looking forward to the 2020 edition with a positive outlook, we are monitoring the situation closely and will take timely action to adapt to changes in the situation,” said Judy Cheung, deputy general manager for Messe Frankfurt.

During this challenging year, stakeholders from across the entire industry are eagerly looking for opportunities to expand their business and grow their networks. As early as June, many leading brands had already confirmed their participation at Music China, reflecting both their trust in the fair, as well as their expectations for an economic rebound. Some of the international brands already confirmed to appear include BAM, Bergerault, Casio, Kawai, PianoDisc, Saga, Samick, Schimmel, Seiko, Steinway, Taylor, Thomastik, Yamaha, Yanagisawa, and many more, added the organizer. Domestic brands such as Beijing Shengshi Zhongze Yueqi, Guangzhou Digital Music Element, Ningbo Hailun Piano, Hebei Jinyin Musical Instruments, Hsinghai Piano, Parsons Music, Guangzhou Pearl River Piano, Shanghai Music Publishing House and Yantai Kingsburg Piano will also join the 2020 show.

“The outbreak of the epidemic has dwindled global economic activities to a large extent, and the global supply chain has also been affected. Over the short term, it has had a huge impact across many different industries. To combat these negative effects, we want to utilise Music China’s industry influence as a promotional channel. Exhibiting at Music China will enable us to reinforce our brand image and fully demonstrate our strengths,” said Kay Chen, marketing division representative of Yamaha Music & Electronics (China) Co. Ltd.

During Music China, attendees will be entertained via live performances, competitions, music appreciation and product demonstrations performed by various celebrities and professionals both inside and outside the halls.  The show’s fringe program will again feature the NAMM CMIA Industry Forum, the University Courses, as well as many lectures, seminars and workshops catering to different products and topics explored by industry leaders and university scholars. Details and schedules of the fringe programme will be announced closer to the show dates.

Visitors also have the opportunity to explore a larger scope of products thanks to the concurrent Prolight + Sound Shanghai event, a trade fair for entertainment technologies. The two shows connect buyers and professionals from the musical instruments industry as well as the audio and lighting industry, creating synergies for new business opportunities.

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