Hal Leonard was appointed premier distribution and marketing partner for Paiste cymbals and gongs, and related accessories, in the U.S., effective Jan. 1.

Paiste, in business for more than a century, specializes in the creation of cymbals, gongs, and other idiophones from various copper alloys. Headquartered in Switzerland, with subsidiaries in Germany and the United States, Paiste’s endorsement artists include Patrick Carney, Nick Mason, Larry Mullen Jr., and Alex Van Halen.

“We are very pleased to enter into a partnership with Hal Leonard, a company with traditions and values similar to ours,” said Erik Paiste, CEO of Paiste. “A mutual desire for collaboration in building brand strength quickly became apparent. The resulting marketing-oriented spirit clearly transcends a mere distribution relationship.”

Long known as the world’s largest publisher of music education materials, songbooks, and sheet music, Hal Leonard is now also a leading distributor of musical instruments with a diverse lineup of products. Hal Leonard-distributed brands include Gretsch drum sets, Gibraltar hardware, Tycoon Percussion, and many others.

“Hal Leonard is thrilled to be working with Paiste,” said Brad Smith, VP of MI Products at Hal Leonard. “Our sales and fulfillment team are ready to offer these world-class drum instruments. We also now have options to bundle cymbals with our complimentary drum lines like Gretsch, Gibraltar, and Vater allowing us to provide complete solutions that will support our dealers and their customers.”

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