Gibson Brands Inc. filed a multi-million dollar lawsuit against Armadillo Distribution Enterprises Inc., parent company of Dean Guitars and Luna Guitars, alleging trademark infringement, trademark counterfeiting, unfair competition and trademark dilution, reported

Among the allegations in Texas court, Gibson alleges Dean violated trademarks for body shape design of the Flying V, Explorer, ES and SG, Dove Wing headstock design, Hummingbird name and the Moderne trademark.

Armadillo CEO Evan Rubinson responded the lawsuit is “entirely baseless” and added “we will vigorously defend ourselves and seek to cancel Gibson’s alleged trademark registrations… “We respect and value the intellectual property rights of others. But… some things are just too common and basic for one company to claim as their own property.”

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