COVER STORIES

Un-Believe-able

Although nothing can replace an in-person show, NAMM’s Believe in Music Week was the best a virtual event gets.

Another 21 Products for ‘21

We follow up the presentation of 21 products being featured at Believe in Music Week last month with 21 more products.

FEATURES

Shine a Light

Montana’s Hell Creek Music & More is anything but your typical MI store.

Under the Hood

EVH, a portfolio brand of Fender Musical Instruments Corp., is making sure Eddie Van Halen is never forgotten.

INTERVIEWS

Five Minutes With

Although many of its products are used at schools, symphonies and orchestras, Manhasset Specialty Co. has adjusted. Find out how, as well as what has made the company so successful for 86 years, from president Dan Roberts.

The Final Note

Hosa Technology’s Hoyt Binder grew up in the country of Panama, where his parents were missionaries. He was blessed to be around an indigenous tribe called The Wounaan and learn a lot about its ancient culture.

MISSION REPORT

MI Spy

MI Spy follows up December’s visit to New Jersey with another one this month.

COLUMNS

Grassroots Marketing

A parking lot at an MI store is much more valuable than just a place to park cars. Learn what Mike Risko Music did during the ongoing COVID-19 pandemic to utilize this space.

In the Trenches

Missing or delayed postal packages can be a huge hassle for MI store owners. Here’s how to handle this potential headache.

Veddatorial

While the pandemic has pushed a lot of people online out of necessity, many of them miss physical shopping, or have had enough order glitches and problems with online shopping that the honeymoon is over, states Dan Vedda.

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