Today’s consumer is accustomed to a “no questions asked” return policy perpetuated by many of the big-box stores. However, musical instrument dealers tend to se...
You just opened your e-mail only to see an ad from a big-box or chain store offering the same merchandise to consumers at a lower price than you’re paying for i...
How do you want your store to be perceived online? What impression do you want to make to your customers? Simply posting bits of information about your business...
Vice President Sales and Marketing, Cutting-Edge Solutions
Promoting a vacant Facebook page is kind of like running an empty pizza parlor. You might have the b...
By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions
The arrival of 2013 brings a fresh start with wonderful possibilities. Many people ...
By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions
The facts are in, and it’s good news for brick-and-mortar stores. According to a ne...
By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions
It’s interesting to see how smartphone use has affected sales for brick-and-mortar ...
By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions
A customer with a smartphone in hand walks into your store, studies your wall of gu...
By David Hall, Vice President Sales and Marketing, Cutting-Edge Solutions
For many online shoppers, a free-shipping offer is the holy grail of great deals. F...
David Hall w/ Steve Dollinger, Music Solutions & Bill Walzak, Cutting-Edge Solutions.
By David Hall, Vice President Sales and Marketing, Cutting-Edge So...
