The Avedis Zildjian Company, parent company of Vic Firth, has announced the launch of a new video content series titled “Vic Firth: Stories Behind the Sleeves”
This six-part series of virtual masterclass experiences aims to give drummers unprecedented access to some of the greatest drummers and educators in the world.
“Stories Behind the Sleeves” will be aired as six one-hour episodes, each broadcast occurring monthly starting on May 26. Each episode will feature a different Vic Firth artist, who will talk in depth about the design of their sticks of choice, what “must-haves” they keep in their stick bag and a masterclass instruction on some of the principles of their playing. Programs will also feature full band performances using various sticks and implements, as well as a Q&A session using viewer-submitted questions.
“This last year we’ve all deeply missed live music,” said Vic Firth global brand manager Mike Weber, “and as drummers we’ve especially missed live drum masterclasses and clinics. There’s just a special energy in getting to be up close and interacting with incredible artists, asking questions, watching them perform and learning invaluable lessons from masters of the craft. Our whole goal with this new series was to do our best to recreate that masterclass experience, and be able to share it with people all over the world. We could not be more proud to have this exciting line up of Vic Firth artists share their talent and wisdom with the drumming community!”
For more news from the Music & Sound Retailer, click here.