NAMM is making a new addition to The 2020 NAMM Show with its Retail Financial Summit, which will provide the critical financial training all music retailers need to thrive in today’s competitive marketplace, while looking at new trends and developments that are certain to impact your business. Presented by industry financial gurus Alan Friedman and Daniel Jobe of Friedman, Kannenberg & Co., the pair will address new financial trends, regulatory updates and highlight recent changes in sales tax and labor laws that are impacting you and your business. Plus, they’ll address specific audience questions, so you’ll walk away with a clear picture of how to take control of your store’s financial health.

This program will take place on Wednesday, Jan. 15 from 9 a.m. to 4 p.m.

NAMM also announced it will bring back its Retail Innovation Summit, also set to take place on Jan. 15. At this event, best-selling author, sales and marketing expert Marcus Sheridan, previous host of two standing-room-only NAMM U Breakfast Sessions, will walk attendees through the changing behavior of consumers, and strategies to deliver in your business. At this Summit, attendees will discover how the shift in buying will influence sales and marketing in the retail music business going forward and what types of content and messaging do and don’t move the revenue needle. He’ll also reveal how to integrate video effectively into your sales and marketing efforts, and how you can set up an in-house media company at your own business to increase traffic, both online and in-store.

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