Tech 21 is celebrating its 30th anniversary by releasing a compilation video for its 30th anniversary.
“While we’re very serious about our products, this is a celebration and wanted to have some fun. The video features a variety of artists and business associates speaking pretty much off-the-cuff about Tech 21, including a few bloopers sprinkled throughout,” said vice president Dale Krevens. “It’s hard to believe the company is 30 years old. And I’m amazed how long we’ve had partnerships with our distributors and artists, some being 20 years or more. It’s even more amazing how so many grew into true friendships. We are also fortunate to have a very low turnover of employees. A handful that started early on eventually retired from here. We are so thankful for having such incredible long-term relationships.”
Watch the video here:
In 1989, B. Andrew Barta’s invention, the original SansAmp (later dubbed the Classic), was a pioneer in tube amplifier emulation and the direct recording movement, stated Tech 21. Ironically, Barta never actually intended to become a manufacturer. After trying to sell his technology to major manufacturers and being consistently turned down, Barta formed Tech 21 and set out on his own. The rest, as they say, is history.
Over the years, Barta hasn’t stopped pumping out designs. Most recently, in 2014, the Fly Rig 5’ success spawned an entire line of Fly Rigs in various flavors, as well as signature artist models for Richie Kotzen and Paul Landers of Rammstein. Featuring all-analog SansAmp circuitry, each version is a self-contained “rig” in a tiny footprint. Players can slim down without sacrificing great tone, and travel without fear of baggage surcharges and dreaded mystery backlines.
“Analog has infinite resolution, so it’s naturally warmer. Plus, there’s no latency. Latency can be barely audible, but you can still feel it. I also find analog to be more reliable. And you never need to reboot after a power failure,” said Barta.