Sennheiser revealed plans to focus further on its Professional division. Additionally, the company is looking to secure a partnership to strengthen its market position in Consumer Electronics. With this decision, Sennheiser hopes to build greater independence for its individual business units.
“In our Professional and Consumer Divisions, we have four Business Units in total: Pro Audio, Business Communications, Neumann and Consumer Electronics. In all of these areas, we see great potential for growth,” said Andreas Sennheiser, Co-CEO of Sennheiser.
“To be best able to exploit the potential in each of these markets, we are concentrating our own resources on the three business areas in the Professional division and are looking for a strong partner to invest in our Consumer business,” added Daniel Sennheiser, Co-CEO. Talks with potential partners will start shortly.
A partnership for the Consumer business enables the company to focus on strengthening its individual business units. For example, it could put more energy and resources toward its Pro Audio, Business Communications and Neumann divisions.
“All business units are to emerge strengthened from the planned repositioning,” concluded Daniel Sennheiser. “With a strong partner at our side to invest in our Consumer business, we will be even better equipped to play to our strengths – and to continue to bring the benefit of these strengths to our customers.”
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