To raise awareness for breast cancer research this month, Women Who Rock and Gibson Gives, the charitable arm of Gibson guitars, have teamed up for a new virtual concert series happening every Wednesday night in October at 6:00 p.m. ET live on Gibson TV. All performances will be archived.

Singer-songwriter Rita Wilson will headline the virtual concert series, which will be shot on location at both the Gibson Showroom in Los Angeles, Calif., and Austin, TX. All donations generated from the Women Who Rock and Gibson Gives series in October will benefit Magee-Womens Research Institute (MWRI), the nation’s largest research institute dedicated solely to women’s health research. The donations will be fully matched by UPMC and UPMC Health Plan up to $25,000.

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