Reverb announced that its Q3 gross merchandise sales were $205.1 million, a significant increase when compared to the same time period last year. The company attributes the continued growth to a combination of consumers’ increased preference for online shopping and Reverb’s recent investments in seller tools, customer engagement and increased marketing.

“This year has brought many challenges to the musical instrument industry, but online sales have been a bright spot, with continued demand and growth,” said David Mandelbrot, CEO at Reverb. “Reverb’s job is to get our sellers and their inventory in front of the surge of new buyers looking for a musical instrument online, and we are as committed as ever to helping our sellers support their businesses and grow sales through their Reverb shops.”

In the third quarter, the company saw a significant increase in year-over-year search growth. Of note, searches for audio interfaces on Reverb were up 100 percent in the third quarter, with searches for microphones and acoustic guitars up 54 and 30 percent respectively.

Reverb also launched a new “Combine & Save” feature during the third quarter, which enables sellers to offer discounted or free shipping rates to buyers who purchase multiple qualifying items from their Reverb shop. Early data suggests that “Combine & Save” shipping rates can motivate buyers to purchase additional items from sellers.

Dealers and brands partnered with Reverb to get inventory in front of more customers online. Examples include Korg USA and Meris.

“Reverb was a rescue vessel for our small company during tough times. We will never forget this,” said Jinna Kim, creative director at Meris. “We had a large inventory of unpaid and returned pedals during the pandemic, and Reverb extended a hand and we were able to sell our B-stock within a short period of time.”

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