Sellers on Reverb can now offer “combine and save” shipping rates to buyers who purchase multiple qualifying items from their Reverb shop. The new feature could enable Reverb sellers to motivate customers to buy more at once to take advantage of discounted shipping rates.

“We speak with our sellers regularly to learn what we can do to continue to improve their experience on Reverb,”  said David Mandelbrot, Reverb CEO. “Many sellers have indicated that they could increase sales if they had the ability to offer free or discounted shipping when a customer buys multiple items or wants to add, for example, a pack of strings to their guitar purchase. I’m excited that our sellers will have the option to offer ‘combine and save’ shipping as we head into the crucial holiday shopping season.”

According to Mandelbrot, early data suggests that allowing buyers to take advantage of discounted or free shipping rates when they purchase multiple items motivates them to buy additional items from sellers. Additionally, it makes purchasing smaller items — like guitar straps, strings and picks — more attractive to buyers. When a seller offers combine and save shipping, buyers will see qualifying items prominently displayed as they’re browsing the seller’s shop.

Sellers determine which items in their Reverb shop are eligible for discounted shipping rates when combined with other items. For example, if a seller offers free combine and save shipping on tuners, buyers that have a guitar, bass, ukulele, violin or other music gear in their cart could add a tuner that ships free with their instrument.

“As more and more consumers shop for musical instruments online, it’s our responsibility to invest in tools and services that will help our sellers grow their sales and continue the momentum that so many of our sellers have seen this year,” said Mandelbrot. “We are grateful that so many incredible dealers, brands, and more choose to sell on Reverb and we are committed to continuously improving the Reverb experience for the millions of buyers and sellers in our community.”

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