Reverb announced that its sellers experienced their biggest holiday season to date in 2020. Data shows fourth-quarter gross merchandise sales up more than 32 percent compared to the same period last year.
“After a year that was challenging for so many in our industry, it was inspiring to see our seller community end the year strong as more consumers shopped for musical instruments online than in stores,” said Reverb CEO David Mandelbrot. He noted that searches for small keyboards and synthesizers on Reverb more than doubled compared to last year.
“Over the past year, our team worked to introduce and improve seller tools, help dealers get more inventory online, create marketing campaigns that drive buyers to our sellers and more,” Mandelbrot added. “As a result, when buyers looked for musical instruments online over the holidays, they found our sellers and their inventory.”
Reverb’s New Features
Ahead of the holiday shopping season, Reverb introduced two new features. These strive to help sellers increase sales and provide a more seamless shipping experience for buyers and sellers:
- “Free Shipping Thresholds” allow sellers to offer free shipping to buyers that spend at or above a set amount.
- Reverb’s new “Combine & Save” feature enables sellers to offer discounted or free shipping to buyers that purchase multiple qualifying items.
The Reverb team also worked with sellers to make it easier to integrate their e-commerce platforms with their Reverb shops. Integrations allow sellers to manage listings, inventory, and orders on their website and in their Reverb shop from one location. This enables sellers to increase their listings and grow their sales on Reverb.
“As more and more musicians started buying music gear online last year and it became clear that trend wasn’t going to slow down, I prioritized working with my Reverb account manager to ensure that all of my inventory was listed online and that I was doing all that I could to connect with these buyers. I was able to easily increase my listings and manage all of my inventory from one location because my Reverb Shop is integrated with my eCommerce platform,” said Heath Berkowitz at Boston Guitar. “Last year, I saw a significant increase in sales and that’s thanks in no small part to the Reverb team, which is a crucial partner to independent music dealers like me.”
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