Reverb has launched the Reverb Foundation. The non-profit, in coordination with Reverb, will create more musicians by supporting programs and initiatives that increase access to music education, gear and opportunities to play, stated the company.

“At, we’ve created a platform that makes it easy and affordable to buy and sell music gear and, as a result, we’ve helped get more instruments into the hands of musicians all over the world,” said David Kalt, founder and CEO of Reverb Holdings Inc. “The Reverb Foundation will enable us to further our mission to make the world a more musical place by supporting the people and programs that are making music a possibility for aspiring musicians from all walks of life.”

The Reverb Foundation will utilize the Reverb platform and community to raise money for programs that put instruments into the hands of aspiring musicians and create opportunities for everyone to learn and experience the benefits of music. Beginning in January 2018, the Reverb Foundation will accept grant applications, giving organizations working to increase access to music the chance to apply for funding.

To lead the launch and day-to-day operations of the Reverb Foundation, Reverb has hired Molly Fannin as director. Fannin brings nearly 10 years of experience in fundraising, donor relations and more, having previously worked at the YMCA and DePaul University. As a company, Reverb has supported nonprofits ranging from Guitars for Vets to Girls Rock! Chicago and, under Fannin’s leadership, the Reverb Foundation will continue supporting the music community on a larger scale.

Molly Fannin

Molly Fannin, director of the Reverb Foundation

“We’re excited to become a resource for the amazing nonprofits, education organizations and other peers that work every day to make the world more musical,” said Fannin. “There are endless studies and stories around the positive impact that music can have — it’s an incredible tool for happiness, healing, confidence, growth, development and so much more. We want to help more people experience it.”

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